The 1031 exchange market is dominated by generic financial service websites — blue gradients, stock photos of handshakes, dense legal disclaimers. Most Qualified Intermediary sites feel like IRS forms with a logo on top.
1031 Ivy Exchange came in with a clear competitive insight: their clients think in terms of legacy and wealth, not just tax deferral. A family office doesn't want a QI that looks like a tax accountant. They want a partner that matches the sophistication of their investment strategy.
The brief: build something that feels like a private wealth platform — dark, elegant, confident. And make it convert: an interactive calculator that instantly shows the visitor their exact tax savings, transforming a vague concept into a specific, visceral number.
The hero-section calculator is the single highest-leverage element on the page. A visitor enters their sale price and cost basis; the page instantly shows them the exact dollar amount they'd defer in a 1031. Seeing their own number is more persuasive than any statistic we could show them.